Changing Marketing Approaches

As marketing paradigms continue to evolve under the influence of rapid technological advancement, Changing Marketing Approaches offers a multidisciplinary perspective on the future of consumer engagement and strategic brand positioning. This edited volume delves into critical topics such as mtaverse integration, Virtual product ecosystems, Al-assisted logistics, and digrosychological dimensions of digital marketing.
Through technically grounded chapters, the book investigates emergent phenomena ineluding gaming experiencies segmentatation, FOMO-driven behavior, psychological color strategies, and the manipulative power of fear in marketing communication. It further explores influencer impact metrics, digital demand generation models,and carbon footprint predictors in age of green marketing.

Prof. Dr. Selim Cengiz
Dean of the Faculty of Economics and Administrative
Sciences, Kırıkkale University